CESTA – Cultural Economic Sustainable Tourism Authenticity – provides a tailored services package enabling locals to produce and gather quality experiences and to make a business out of it.


Empower locals to drive a sustainable and cultural tourism.

Reframed Challenge

The tourist does not find an appropriate offer to live an authentic Apulian experience. The market is increasing and demanding experiential activities, currently not available in the region.

Solution Description

The CESTA team offers services to the locals in defining and starting their experiential activities for sustainable and cultural tourism. By setting the space, designing scaled products for visitors to produce, and managing sales, customers, and marketing, CESTA is the answer to enable Apulia’s identity narrators.

CESTA aims in creating a network with a systematic action integrated in the territory, establishing a quality brand and educating the operators in the experiential tourism sector.

Meet the Team

Lorenzo Angelini

MBA Fellow

Daniele Borlizzi

MBA Fellow

Alessandro Carlucci

MBA Fellow

Giuseppe Ciardella

MBA Fellow

Alessandro Destefanis

PhD Management Engineering

Giuseppe Governale

PhD Aerospace Engineering


MBA Fellow

SDG Partner

The founding values of the Apulia Region are the result of the old history of the Apulian territory that has seen a succession of different cultures and multiple religiosity of the populations that have crossed it.
The fundamental rights of the people who live in the Region are peace, solidarity, participation and protection of differences, with particular reference to the weakest, immigrants and the disabled.