About Alfie
Alfie is your personal pocket-sized assistant, who will help you navigate information online in a completely innovative way.
Vision
Make the world easier to understand.
Reframed Challenge
People see a lot of information every day. Much of this often exploits human psychology to push a variety of agendas, through tactics such as mystification and sensationalism. Current solutions mostly focus on news creation and distribution. However, these are often futile, because of the easiness with which offending agents can evolve. We believe that humans are a much better target, as their evolution rate is very slow and any solutions can therefore have long-lasting impacts. Our research suggests that people are happy to change their minds about a topic, when faced with different perspectives, or the opinion of someone they trust.
Solution Description
Have you ever felt like too much information is around? Internet, social networks, smartphones: noise and poor quality contents are flowing out of every inch of this messy planet.
What about instead those inspiring reads, or those great conversations with brilliant people after which you feel like you understood the world a bit better?
Alfie brings that opportunity right inside your pocket.
